![]() ![]() To find Big League near you, check out the Harpoon beer finder. where Harpoon beers are sold in 4-pack 16 oz. 52% of Millennials say that better-for-you ingredients impact their decision more now when selecting a craft beer compared to a year ago, while only a quarter (26%) of Gen Xers feels the sameīig League is now available year-round throughout the U.S.When describing their approach to wellness during the pandemic, 44% of Millennials say they make better food and drink choices than they did before the pandemic, compared to 34% of Gen Xers.71% of respondents say they consider eating and drinking items they enjoy – regardless of their nutritional value, in moderation – a form of wellness.More than two-thirds ( 68%) of Americans are more focused on healthy eating and drinking habits now compared to a year ago.Top findings from the survey of 949adults aged 21+ include: The new beer comes as Americans are taking a stronger interest in their health and wellness amid the pandemic, without wanting to sacrifice their favorite foods and drinks, according to a new survey by Harpoon Brewery. “Following a year where people were more often at home, we knew we needed to give them a way to celebrate the small moments that turned into big wins, without feeling like they’ve overindulged. League was bigger and better than we could have imagined, and it proved that there was a thirst for more options that offered full flavor without the heaviness of a most IPAs,” said Dan Kenary, CEO and co-founder of Harpoon Brewery. ![]()
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